Marshall Ross, Cramer-Krasselt, The Branding Power of Worlds
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- ChicagoConvergence
- Description
- When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they've formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. Chief Creative Officer of C-K and âchief brand stewardâ of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.
- Language:
- English
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