littlebluebook

www.thelittlebluebookofadvertising.com

The Little Blue Book of Advertising offers relief, some smiles, and even some sanity when everyone around you might be losing their minds. It's a compilation of know-how from a variety of companies that forms a foundation on which you can build an advertising campaign that works (regardless of your audience), promotions that produce effective results and, most important, an enduring brand. "The Little Blue Book of Advertising is filled with those 'Why didn't I think of that' truths that make it a must-read for everyone working in advertising. I enjoyed every word, learned a lot, and as a result I've gone from being a fake know-it-all to being a real know-it-all." -Jerry Della Femina, Chairman, Della Femina Rothschild Jeary and Partners “Though the title suggests this book is about advertising, you'll quickly discover that this book is a must-read for anyone interested in developing a product, starting a business, or growing a business. The authors' views on many topics, such as the appreciation of branding and importance of quality is universally applicable but obviously not universally understood or implemented by many in business. Maybe marketing types already know this stuff, but entrepreneurs - even successful ones - can use the ideas in the book to improve their businesses substantially.” - MBA 1-800-CEO-READ

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Steve Lance and Jeff Woll are available for talks, lectures, seminars & workshops. For information, visit our Website www.thelittlebluebookofadvertising.com or contact me.