Making of Yoplait Pledge
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- ModemMediaLab
- Description
- www.facebook.com/YoplaitPledge Breast cancer is the leading cause of cancer death in young women. And almost nobody knows that. So Publicis Modem and Yoplait made a video. No models. No actors. Just real women, real bodies, and real stories. This is the story of how 200 young women walking through Washington Square Park on a rainy Tuesday helped try to change a statistic.
- Language:
- English
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