Corporate responsibility: how to persuade business leaders
Sign UpThis is a 5 minute preview of a 0 minute video
Install Web Player Beta to watch the full video in your browser or download it to your PCYou're watching a full 0 minute video using the Veoh Web Player
To download the original quality video, select the Download Options link below- By:
- pjvdixon
- Description
- http://www.globalchange.com Show how market share grows with strong corporate values. Proce business case and value of corporate and social responsibility, impact on bottom line profits, market share, brand strength, corporate image, war for talent, retention and recruitment. How emphasis on shareholder value is changing with realisation that focus on shareholder value is fast way to destroy it unless also focussed on customers, ethics, corporate values and so on. Why public mood is vital to business strategy and predicting market swings. Why we need to look at emotion and realise that market pricing of equities is often irrational with overshooting and overshooting. Impact on banks, banking, investment.
- Language:
- English
Would you like to comment?
Sign Up Now for a free account or Log In.