American Dream Leadership Forum

In this presentation based on his new book, The Art of the Start, Mr. Kawasaki gives you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the ... more » In this presentation based on his new book, The Art of the Start, Mr. Kawasaki gives you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. Guy Kawasaki is a founder of Garage Technology Ventures. Currently, Guy is a Managing Director and Chairman of Garage. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer.« less

Jack Trout, President of Trout & Partners. With his 1981 classic, Positioning, Jack Trout (along with co-author Al Reis) forever changed the way marketing strategy is done. In the more than two decade more » Jack Trout, President of Trout & Partners. With his 1981 classic, Positioning, Jack Trout (along with co-author Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. This presentation, based on his new book Trout on Strategy, brings together the key ideas from his substantial body of work. Trout will explore major themes, including survival, perception, differentiation, and more, making his ideas relevant to the biggest issues facing business today.« less

Deepak Chopra, Founder of The Chopra Center for Well Being. Pioneered at corporate conferences and the Kellogg School of Management (Northwestern), The Soul of Leadership program defines a leader as t more » Deepak Chopra, Founder of The Chopra Center for Well Being. Pioneered at corporate conferences and the Kellogg School of Management (Northwestern), The Soul of Leadership program defines a leader as the heart and soul of any group -- the person who fulfills the deep purpose for which groups come together. Basic needs exist in every group, and the leader understands the group's dynamics, fostering loyalty, creativity, vision, security, and achievement with the conscious intent of bringing out excellence at every level. Human consciousness affects leadership potential. In addition to basic needs, leaders and followers also experience predictable responses to competitive situations. These responses drive every decision we make; therefore, great leaders must have a conscious understanding of how these responses affect their decisions. By increasing your awareness of your own and other's needs, The Soul of Leadership will help you gain a distinct advantage over those who concentrate only on external goals and rewards.« less